SEO is about the ‘big picture’
SEO has a broad scope and is a long term strategy – dwelling on minor facets of it can be detrimental to your campaign.
Read moreCategory: Strategy
‘Pressure selling’ & reshaping buying behaviour
It’s a fairly standard sales tactic to encourage a degree of urgency so your visitor turns into a customer but when deployed on a large scale, it can shape customer buying habits for the worse.
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‘Fake news’ is not the issue
There’s a lot of talk about ‘fake news’. Actually, there’s far too much talk about it – so much so that the phrase is rapidly losing what little meaning it once had. However, I don’t believe ‘fake news’ is the problem – it is the symptom. In fact, it’s several symptoms of several problems.
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Directories are cool – really!
I’m a big fan of directories and I think they have a lot of life left in them yet – if they are properly positioned.
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