Search & Digital Marketing for SMEs and Small Businesses
SEO, PPC & Content Marketing Services for Small Businesses
I’m Scott Boyd, founder of SGB Marketing Ltd and an Edinburgh-based freelance digital marketing consultant with search marketing experience dating to 2002. I help established SMEs across Scotland and the UK improve SEO, Google Ads, content and AI search visibility, focusing activity on qualified leads, bookings and sales.
Where performance is unclear or previous marketing support has fallen short, I can diagnose what is limiting progress, establish clear priorities and coordinate delivery with your team and suppliers.
Freelance digital marketing services for small businesses
I’ve worked with small business clients since 2002, helping them with SEO, PPC and content marketing services.
As a highly experienced freelancer, I bring a wealth of expertise and experience to your business – not just in the technical delivery of my services, but also in my knowledge of many industries and my project management skills.
I know how difficult it can be for a small business to find success with digital marketing suppliers – it can be cost-prohibitive and a minefield trying to find a reliable supplier. Indeed, I’ve spent a large part of my career fixing the mistakes of previous freelancers and agencies.
With me you get an experienced digital marketer who understands what value looks like, and strives to deliver it for your business.
Short term wins create long term value
In 2019 I met a small business owner by chance. In the past year she hired a SEO freelancer to work on her clinic’s website and disaster struck – her organic search engine rankings plummeted.
As a consequence, she ended up spending a fortune on PPC just to keep the business going, which naturally eats into a business’s bottom line.
I offered my help and she gladly took me up on the offer.
Very quickly I was able to see that the SEO work that had been carried out was of a low quality – over-optimised copy, poorly targeted keywords and a poor internal linking structure for the website. These are things that aren’t obvious if you don’t work in SEO (and, well, apparently not that obvious to some who do!).
Fixing the sloppy SEO work not only recovered the previous rankings, but began to capture new ones.
From here, I developed a content plan that worked for her business – target areas that were important to her but she wasn’t currently targeting. I also took over the Google Ads account and found a lot of efficiency savings there, so we were able to reduce the monthly spend (although we decided to keep some going as it was working well in concert with the now stronger organic performance).
Within 18 months the site was seeing approximately ten times the starting monthly organic traffic it had when I took over, and now in 2025, over 6 years later, we’re still working together producing new batches of content to target more and more new customers.
A chance encounter led to a short term problem being solved and a valuable long term relationship being created.
Get in touch with me today to discuss how we can work together and grow your business through digital marketing.
Digital Marketing for Small Businesses
Whether you need a specific service, or are looking for a remote Digital Marketing Manager to drive your marketing efforts forward, I can help. My service is tailored to each business – no generic packages bloated with stuff you don’t need. Just the good stuff we agree on from the start.
Small Business SEO
A holistic approach to small business SEO, we'll work together to get the most from your budget and focus on what's best for your business.
Small Business PPC
Finding local customers with a limited budget can be challenging for small businesses. But with the right planning, small business PPC campaigns can be highly effective.
Google Local
For local business, local SEO is an important and highly valuable marketing channel that gets your products and services in front of local customers.
Landing Page Optimisation
Ensuring your key commercial pages are optimised for search and effectively communicate what it is you do is critical for digital marketing success.
Website Management
If you don't have anyone in-house to run your website, or continually optimise and create content, then that's something I can help with too. Many clients are happy for me to take the lead with website changes on an ongoing basis.
Content Planning
Planning for the long term is critical and new content is the best approach to increase your traffic and sales month on month. We will create a content plan to suit your business and I can assist creating new content as required.
AI Search Visibility
Google AI Overviews and AI Mode, ChatGPT, Gemini and Perplexity are changing how people discover and compare businesses. AI search visibility - sometimes described as AI SEO or generative engine optimisation (GEO) - builds on established SEO through clearer entity relationships, useful content, sound technical foundations and consistent information across the wider web. My AI search visibility consultancy connects these considerations with your wider search strategy.
What your business gets from me
My technical and strategic skills are reflected in my experience, but at the core I view myself as a valuable marketing resource for small businesses to tap into. My service is wholly flexible and adapts to the needs of any specific client – it’s my job to fit into what your business needs.
Expert digital marketing consultant
Unlike many freelancers, I have over 20 years' experience specialising in SEO & PPC and can deliver great value for your business.
Project manager
If you need someone to work with your other suppliers or team members, or even take the lead to manage everyone, I can easily step into that role.
Excellent digital support
Whether you simply have a few questions about digital marketing, or you want staff members coached or trained on specific areas, I can help out.
Added value all the way
Value is important to me - whether that's extracting more value from something you're already doing, or ensuring you get the most value from any future marketing activities.
Let's talk about...
Small Business Digital Marketing
If you’re looking for an experienced freelance digital marketing consultant to help grow your business then we should chat. Drop me a message and I’ll get back to you and we can discuss your requirements.
Frequently asked questions
Can you take on the role of Digital Marketing Manager for my business?
Can you make changes directly to my website?
Still have questions about small business marketing?
Drop me a message – I’m happy to have a chat!