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SGB Marketing Ltd

SGB Marketing Ltd

Freelance Digital Marketing Consultant

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SGB Marketing Ltd

SGB Marketing Ltd

SGB Marketing Ltd

Freelance Digital Marketing Consultant

  • Home
  • Freelance Services
    • AI Search Visibility
    • Content Creation
    • PPC Services
    • SEO Services
    • White Label Services
  • Sectors
    • Appointment-based Business Marketing
    • B2B & Professional Services Marketing
    • Financial Services Marketing
    • Healthcare & Clinic Marketing
    • Hospitality & Hotel Marketing
    • SME Marketing
    • Technical & Manufacturing Marketing
  • Contact

Category: Social Media

fake news
6th August 20259th August 2025Content Marketing, Social Media, Strategy

‘Fake news’ is not the issue

There’s a lot of talk about ‘fake news’. Actually, there’s far too much talk about it – so much so that the phrase is rapidly losing what little meaning it once had. However, I don’t believe ‘fake news’ is the problem – it is the symptom. In fact, it’s several symptoms of several problems.

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Google Reviews
20th July 20219th August 2025Search Engine Optimisation, Social Media

Dealing with fake negative reviews on Google My Business

Dealing with fake reviews on Google can be difficult. This post looks at how I’ve approach this situation for a client.

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Founded in 2016 by Scott Boyd, SGB Marketing Ltd is an Edinburgh-based digital marketing consultancy specialising in SEO, PPC and Google Ads, content strategy and creation, and AI search visibility.

With search marketing experience dating to 2002, Scott is a freelance consultant who often acts as the outsourced lead for a client’s search and digital marketing. He also provides embedded, interim and white-label support, taking ownership of strategy, priorities and delivery for organisations seeking stronger visibility and more qualified enquiries, bookings and sales. Many clients turn to him after previous marketing support has fallen short and value the breadth of his skills and experience, his transparency and the clear direction he provides.

His experience spans healthcare clinics and other appointment-based businesses, financial services, B2B and professional services, technical and manufacturing businesses, hospitality and hotels, and long-term agency partnerships. Based in Edinburgh, he works with established SMEs and other organisations across Scotland and the UK.

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© 2026 SGB Marketing Ltd. Registered in Scotland (SC542167). VAT Registration (378 7281 46). Based in Edinburgh.