Freelance digital marketing consultant based in Edinburgh
I’m Scott Boyd, an Edinburgh-based freelance digital marketing consultant with search marketing experience dating to 2002. I founded SGB Marketing Ltd in 2016 and help established organisations across Scotland and the UK use SEO, Google Ads, content and AI search visibility to generate more qualified enquiries, bookings and sales.
AI Search Visibility
Improve how accurately and prominently your business is represented across Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and other AI-assisted search tools.
Google Ads & Paid Search
Google Ads and PPC campaign management focused on commercially relevant searches, efficient use of budget, dependable measurement and enquiries or sales that matter to the business.
Content Strategy & Creation
Content research, strategy and creation for service pages, products, categories and supporting resources that help potential customers (and search and AI systems) understand what your business offers.
About Scott Boyd
Based in Edinburgh, my background spans specialist search agencies, freelance consultancy and in-house marketing roles. I now work directly with business owners and internal marketing teams across Scotland and the UK, while also providing embedded, interim and white-label support for agencies.
I combine technical understanding with commercial marketing judgement and am particularly useful when the apparent problem does not match the evidence. This might involve diagnosing lost visibility, distinguishing commercially useful demand from unhelpful traffic or identifying friction elsewhere in the customer journey.
An outsourced Digital Marketing Manager for your business
I often act as the outsourced lead for a client’s search and digital marketing, taking ownership of strategy, priorities and delivery while coordinating with internal teams, developers and other suppliers where needed.
Support can be arranged as ongoing consultancy, an embedded or interim role, or focused help with a particular project or problem. The level of involvement is shaped around the client’s objectives, internal resources and the practical work required.
Need clearer direction for your digital marketing?
Clients I help
I work primarily with established organisations where qualified enquiries, consultations, bookings or sales have meaningful commercial value. The right approach depends on the customer journey, target market, existing visibility and how new business is won, so I combine only the services that support the commercial objective.
B2B & Professional Services
SEO, Google Ads, content and AI visibility for established B2B companies and professional service firms seeking more qualified enquiries from complex and often longer buying journeys.
Financial Services
Search and digital marketing for financial services, accountancy and business-lending organisations that need to communicate complex propositions accurately and generate qualified enquiries and applications.
Healthcare & Clinics
SEO, Google Ads, content and booking-journey support for private clinics, specialist practices and healthcare providers that depend on patient enquiries and appointments.
Hospitality & Hotels
Search and digital marketing support for hotels and hospitality businesses seeking greater visibility during travel research, stronger direct-booking channels and less dependence on third-party booking platforms.
SME & Small Business
Independent digital marketing consultancy for established SMEs that need senior direction across SEO, Google Ads, content, analytics and AI visibility without building a full in-house team.
Technical & Manufacturing
SEO, content and search marketing for manufacturers, engineering businesses and technical suppliers that need to communicate specialist capabilities clearly and reach commercially relevant buyers.
White label digital agency support
I provide white-label SEO, Google Ads, content and AI visibility support for search, marketing, design and web agencies that need experienced capacity behind their own client relationships.
I can take responsibility for a defined project, investigate a technical or performance problem, provide embedded senior support or manage regular delivery. Work is handled discreetly and flexibly, with clear communication and respect for the agency’s processes and client ownership.
