Skip to content
SGB Marketing Ltd

SGB Marketing Ltd

Freelance Digital Marketing Consultant

  • Home
  • Freelance Services
    • AI Search Visibility
    • Content Creation
    • PPC Services
    • SEO Services
    • White Label Services
  • Sectors
    • Appointment-based Business Marketing
    • B2B & Professional Services Marketing
    • Financial Services Marketing
    • Healthcare & Clinic Marketing
    • Hospitality & Hotel Marketing
    • SME Marketing
    • Technical & Manufacturing Marketing
  • Contact

SGB Marketing Ltd

SGB Marketing Ltd

SGB Marketing Ltd

Freelance Digital Marketing Consultant

  • Home
  • Freelance Services
    • AI Search Visibility
    • Content Creation
    • PPC Services
    • SEO Services
    • White Label Services
  • Sectors
    • Appointment-based Business Marketing
    • B2B & Professional Services Marketing
    • Financial Services Marketing
    • Healthcare & Clinic Marketing
    • Hospitality & Hotel Marketing
    • SME Marketing
    • Technical & Manufacturing Marketing
  • Contact

Category: Search Engine Optimisation

Job Centre
6th August 20259th August 2025Search Engine Optimisation

Google to issue manual penalties for expired job postings

If you use job listing markup to promote vacancies, then be sure to expire your content.

Read more
Strategy
6th August 20259th August 2025Content Marketing, Search Engine Optimisation, Strategy

SEO is about the ‘big picture’

SEO has a broad scope and is a long term strategy – dwelling on minor facets of it can be detrimental to your campaign.

Read more
Directory
6th August 20259th August 2025Content Marketing, Search Engine Optimisation, Strategy

Directories are cool – really!

I’m a big fan of directories and I think they have a lot of life left in them yet – if they are properly positioned.

Read more
Google Reviews
20th July 20219th August 2025Search Engine Optimisation, Social Media

Dealing with fake negative reviews on Google My Business

Dealing with fake reviews on Google can be difficult. This post looks at how I’ve approach this situation for a client.

Read more
14th August 20189th August 2025Paid Advertising, Search Engine Optimisation

Remember when Google masked keyword data because of ‘privacy’?

Several media outlets are reporting today that an investigation by AP has revealed that Google devices continue to track users even after they pause their Location History.

Read more

Founded in 2016 by Scott Boyd, SGB Marketing Ltd is an Edinburgh-based digital marketing consultancy specialising in SEO, PPC and Google Ads, content strategy and creation, and AI search visibility.

With search marketing experience dating to 2002, Scott is a freelance consultant who often acts as the outsourced lead for a client’s search and digital marketing. He also provides embedded, interim and white-label support, taking ownership of strategy, priorities and delivery for organisations seeking stronger visibility and more qualified enquiries, bookings and sales. Many clients turn to him after previous marketing support has fallen short and value the breadth of his skills and experience, his transparency and the clear direction he provides.

His experience spans healthcare clinics and other appointment-based businesses, financial services, B2B and professional services, technical and manufacturing businesses, hospitality and hotels, and long-term agency partnerships. Based in Edinburgh, he works with established SMEs and other organisations across Scotland and the UK.

  • Home
  • About Scott Boyd
  • Contact
  • AI Search Visibility
  • Content Creation
  • PPC Services
  • SEO Services
  • SME Marketing
  • Support for Agencies
© 2026 SGB Marketing Ltd. Registered in Scotland (SC542167). VAT Registration (378 7281 46). Based in Edinburgh.