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SGB Marketing Ltd

SGB Marketing Ltd

Freelance Digital Marketing Consultant

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SGB Marketing Ltd

SGB Marketing Ltd

SGB Marketing Ltd

Freelance Digital Marketing Consultant

  • Home
  • Freelance Services
    • AI Search Visibility
    • Content Creation
    • PPC Services
    • SEO Services
    • White Label Services
  • Sectors
    • Appointment-based Business Marketing
    • B2B & Professional Services Marketing
    • Financial Services Marketing
    • Healthcare & Clinic Marketing
    • Hospitality & Hotel Marketing
    • SME Marketing
    • Technical & Manufacturing Marketing
  • Contact

Tag: comparison engines

6th August 20259th August 2025Coversion Rate Optimisation, Strategy

‘Pressure selling’ & reshaping buying behaviour

It’s a fairly standard sales tactic to encourage a degree of urgency so your visitor turns into a customer but when deployed on a large scale, it can shape customer buying habits for the worse.

Read more

Founded in 2016 by Scott Boyd, SGB Marketing Ltd is an Edinburgh-based digital marketing consultancy specialising in SEO, PPC and Google Ads, content strategy and creation, and AI search visibility.

With search marketing experience dating to 2002, Scott is a freelance consultant who often acts as the outsourced lead for a client’s search and digital marketing. He also provides embedded, interim and white-label support, taking ownership of strategy, priorities and delivery for organisations seeking stronger visibility and more qualified enquiries, bookings and sales. Many clients turn to him after previous marketing support has fallen short and value the breadth of his skills and experience, his transparency and the clear direction he provides.

His experience spans healthcare clinics and other appointment-based businesses, financial services, B2B and professional services, technical and manufacturing businesses, hospitality and hotels, and long-term agency partnerships. Based in Edinburgh, he works with established SMEs and other organisations across Scotland and the UK.

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© 2026 SGB Marketing Ltd. Registered in Scotland (SC542167). VAT Registration (378 7281 46). Based in Edinburgh.