Content Creation Services
Scott Boyd - Expert Marketing Consultant with over 20 years' experience
Based in Edinburgh, I’ve specialised in digital marketing since 2002. During this time, I’ve worked clients and agencies across Scotland and the UK helping them create content optimised for search and grow their businesses.
Freelance content creation & optimisation services
I’ve been creating content for websites since 2002 and specialise in creating effective content for a range of digital businesses to help supercharge their search engine performance.
Whether you have an online shop and want to optimise your product descriptions and Merchant Center listings, or a B2B business and want to create compelling, data-driven landing pages, I can help.
Get in touch to chat about what I can do for your business.
Why high volume isn't necessary the best target
A few years ago I worked with a manufacturing client via a design agency, focusing on search engine optimisation and content creation.
It was a long term relationship (over 5 years in the end) and over the years I created a lot of content for them – landing pages for basically everything they produced – micro components, different industries they served and the different materials they used.
One of the material pages performed very well in search, and ended up ranking number 1 for the material name and related terms (e.g. “what is xxxx?”) – all relatively high volume terms.
While this looked great on paper – it was their main material, so very relevant to their business – the nature of the queries meant they got a lot of “window shopper” enquiries – academics and students looking for small quantities of the material for research projects, or engineers and hobbyists looking for one-off specialist components.
It wasn’t our intent to target these customers (although the client was very happy as the ranking and exposure reflected very well on them as industry leaders), but it was a natural consequence of the work we were doing. The client’s traffic was growing month on month for years from my SEO work, so they found these particular rankings very amusing (every time they recruited someone from a competitor, they would arrive with stories of the competitors grumbling about our success!).
However it does serve as a good example of where the high volume or “ego rankings” might not actually as commercially valuable as they might seem.
Data-driven insights are an important starting point for content creation, but they do need to be tempered by business knowledge and common sense.
Let’s have a chat about how my skills and experience can help add value to your business.
Content Creation & Optimisation Services
Good content is the key to search engine marketing success – it’s what drives traffic to your website and it’s what converts visitors into customers. For over 20 years I’ve been creating marketing-focused content for businesses across many industries, and helped them grow beyond their competitors.
Service Landing Pages
Ensuring your key commercial pages are optimised for search and effectively communicate what it is you do is critical for digital marketing success.
Product Descriptions
Your ecommerce product descriptions and landing pages are highly important for eCommerce success. I'll help optimise your landing pages and offsite listings in other channels.
Ecommerce Categories
Ecommerce category landing page optimisation can be a big driver of relevant traffic that coverts well - but it's a highly competitive element of search marketing.
Optimisation
I will help ensure that any piece of content on your website, be it your homepage, key landing pages or blog content, is perfectly optimised for search.
Data-driven Research
I have a wealth of experience across many industries and access to numerous tools to help identify keywords and topics your business should be targeting.
Blog Posts
Blog content can be a great way to capture traffic that hasn't quite reached the "commercial intent" stage, and is also a good supplement to your social media efforts.
Content Strategy
Don't let the vast amount of potential content put you off - I'll work with you to develop an effective and achievable approach to content marketing that suits your business and budget.
Content planning & creation services for businesses
Affordable content creation
No locked-in contracts - we'll on an approach at the start and work to that plan. That can be either a one-off batch of work or an ongoing service.
Effective content planning
No content for the sake of content - I'll produce an effective plan based on your commercial objectives.
Expert SEO knowledge
Unlike many content creators, I have over 20 years' experience specialising in SEO. Your content will continue to return value for your business for years to come.
Data-driven content
I will leverage your own data and a variety of research tools to identify key opportunities for your business and target the right people with your new content.
Reliable content services for digital agencies
White label support
I can produce high quality documents, reports and anything you need to brand and deliver to your clients.
Highly experienced
How many digital marketers with over 20 years' experience do you get through your front door? I've been in the game for a long time and have a broad skillset that can benefit any digital agency.
Hit the ground running
Need someone to tackle a PPC campaign or get stuck into a SEO strategy right away? I've worked with countless agencies over the years and can get started on whatever you need me to right away.
Fresh pair of eyes
Some client campaigns just need a fresh pair of eyes to help spot opportunities and drive growth.
Let's talk about...
Freelance Content Services
If you’re looking for an experienced freelance content consultant to help grow your business or to support your digital agency, then we should chat. Drop me a message and I’ll get back to you and we can discuss your requirements.