Freelance SEO Consultant Edinburgh
Scott Boyd - Expert SEO Consultant with over 20 years' experience
Based in Edinburgh, I’ve been helping businesses improve their visibility in Google and generate more leads through SEO since 2002.
I work with startups, small businesses, ecommerce companies and established organisations across Scotland and the UK, providing SEO consultancy, technical SEO audits, keyword research, content strategy, local SEO and search marketing support.
Whether you need ongoing SEO management, strategic guidance or support for your in-house marketing team, I can help you increase organic traffic, improve search rankings and grow your business online.
Freelance SEO Expertise for Your Business
SEO is about more than rankings. A successful SEO strategy improves your visibility in search engines, attracts qualified visitors and turns organic traffic into enquiries, leads and sales.
I have worked with businesses of all sizes across Scotland and the UK, delivering technical SEO, keyword research, content optimisation, local SEO, ecommerce SEO and search marketing strategy.
Whether you’re launching a new website, recovering lost rankings or looking to accelerate growth, I can help develop and implement an SEO strategy aligned with your business objectives.
A short story on why hiring an experienced SEO consultant is important
Not long ago, I was approached by a design agency with what they described as an SEO emergency. Following the launch of a new website for one of their clients, several important Google rankings had dropped and organic traffic had started to decline. They asked if I could investigate the issue and identify what had gone wrong.
The website was a large, established business with a long history of generating significant organic search traffic. One of the challenges with SEO is that enterprise and large website SEO can be very different from SEO for smaller businesses. Technical considerations, website architecture, legacy optimisation work and external factors often play a much larger role.
After carrying out a technical SEO review, I identified several areas for improvement, including a number of technical issues that were worth addressing. While these were not responsible for the ranking decline, the investigation uncovered the real cause of the problem.
The website had previously benefited from a complex network of related websites that supported its search visibility and authority. The client had parted ways with their previous SEO consultant several years earlier, and over time knowledge of the setup had been lost. During the website redesign, the agency had not been made aware of the network and, understandably, had no reason to look for it. As a result, key SEO assets and relationships were unintentionally disrupted during the migration.
This project highlighted an important lesson. Successful SEO is often built over many years and involves far more than keywords and content. Technical SEO, website migrations, search authority, historical optimisation work and organisational knowledge can all have a significant impact on search performance. Without a clear understanding of how these elements work together, valuable SEO equity can easily be lost.
Whether you’re planning a website redesign, experiencing a drop in rankings, or looking to improve your organic search performance, working with an experienced SEO consultant can help identify risks, uncover opportunities and protect the long-term value of your website.
Freelance SEO Services
Every business has different goals, audiences and competitive challenges, which is why I take a tailored approach to SEO rather than offering fixed packages or generic solutions.
Over the past 20 years, I’ve worked with businesses ranging from local service providers and startups to national brands and large ecommerce websites. Whether you need a technical SEO audit, keyword research, local SEO support, content strategy, website migration planning or ongoing SEO consultancy, I can recommend an approach aligned with your objectives, budget and growth plans.
SEO Research
Successful SEO starts with understanding how your customers search online. I will identify the keywords, search intent and opportunities most likely to generate enquiries, leads and sales, helping build an SEO strategy focused on meaningful business growth.
Technical SEO Audits
A technical SEO audit helps identify issues that may be limiting your website's search performance. From crawlability and indexing to site structure, page speed and on-page optimisation, I can uncover opportunities to improve visibility and make better use of your existing website assets.
SEO Implementation
Once we've agreed an SEO strategy, I can work alongside your team, developers and external suppliers to deliver it. Whether implementing recommendations directly or providing guidance and support, I help ensure SEO improvements are carried out effectively and aligned with your business objectives.
Content Strategy & Creation
Creating useful, relevant content is one of the most effective ways to grow your organic visibility over time. I can help develop a content strategy aligned with your business goals, identify content opportunities and support the creation of new pages, articles and resources designed to attract qualified traffic and generate leads.
AI Search Optimisation
Search is changing rapidly, with platforms such as Google AI Overviews, ChatGPT and other AI-powered search tools influencing how people discover information online. I can help optimise your website content, structure and topical authority to improve visibility in both traditional search results and emerging AI-driven search experiences, ensuring your business remains discoverable as search behaviour evolves.
eCommerce SEO
From technical ecommerce SEO and category page optimisation to product content, internal linking and Google Merchant Centre, I can help improve your online visibility and increase qualified traffic. Whether you're using Shopify, WooCommerce or another platform, I'll develop an approach tailored to your products, customers and growth objectives.
Local SEO
Local SEO helps businesses appear in front of customers searching for products and services in their area. From Google Business Profile optimisation and local keyword targeting to location pages and local search strategy, I can help improve your visibility in local search results and generate more enquiries from nearby customers.
Analytics & Reporting
Measuring SEO performance is essential for understanding what's working and where opportunities exist. I can provide clear, actionable reporting using Google Analytics, Google Search Console and other tools, helping you track rankings, traffic, enquiries and business outcomes from your SEO activity.
Increasing Value
SEO doesn't always require creating something new. Often, significant improvements can be achieved by refining existing content, optimising key pages and making better use of marketing assets you already have. Taking an iterative approach helps maximise ROI, improve search visibility and generate greater value from your existing marketing investment.
Project Management
Successful SEO often involves coordinating multiple people, priorities and workstreams. Whether you need help managing a content strategy, working with developers and marketing teams, or taking ownership of SEO delivery, I can provide the expertise and project management needed to keep your campaign moving forward and focused on results.
Website Management
If you don't have an in-house marketing team or dedicated website resource, I can provide ongoing website management and SEO support. From content updates and new page creation to technical improvements and optimisation, I can help ensure your website continues to support your search visibility, lead generation and business growth objectives.
Affordable freelance SEO services for businesses
Effective SEO should deliver measurable business value, not just rankings and traffic.
I work closely with clients to understand their objectives, identify the most valuable opportunities and develop an SEO strategy aligned with their budget and growth goals.
Whether you’re a small business, ecommerce retailer or established organisation, I can recommend a practical approach designed to maximise return on investment. Get in touch to discuss your business and how SEO can support your growth.
Affordable SEO
No long-term contracts or fixed packages. We'll agree a level of support that suits your business, budget and objectives, ensuring you receive the expertise you need without paying for services you don't.
Transparent approach
You'll always understand what work is being carried out, why it's important and how it supports your SEO strategy. Clear communication and honest advice are central to how I work.
Flexible support
Every business is different. Whether you prefer detailed reporting and regular meetings or a more hands-off approach with occasional updates, I can tailor my service to fit your requirements.
Experienced SEO Consultant
With over 20 years' experience in SEO and digital marketing, you'll benefit from practical advice, proven strategies and expert support focused on helping your business grow through organic search.
Reliable expert SEO services for digital agencies
For more than 20 years, I’ve worked with marketing, web design and digital agencies, providing specialist SEO, PPC and digital marketing support to complement in-house teams. Whether you need additional capacity, specialist expertise or ongoing white label support, I can integrate seamlessly into your existing processes and help deliver results for your clients.
White Label SEO & PPC Support
I can provide fully white-labelled SEO, PPC and digital marketing services, including audits, strategies, reports, content plans and technical recommendations, allowing you to deliver high-quality work under your own brand.
Over 20 Years' Experience
With experience dating back to 2002, I've worked across a wide range of industries, websites and marketing disciplines. This breadth of experience allows me to quickly understand client requirements, identify opportunities and provide practical recommendations.
Flexible Agency Resource
Whether you need support with an SEO strategy, technical audit, PPC campaign, website migration or client project, I can quickly become part of your team and provide additional expertise whenever required.
Strategic SEO Insight
Sometimes the biggest opportunities come from a fresh perspective. I can review existing campaigns, identify technical issues, uncover growth opportunities and provide strategic recommendations to help improve performance for both your agency and your clients.
Let's talk about SEO
Freelance SEO Services
If you’re looking for an experienced freelance SEO consultant to help improve your search visibility, grow your website traffic and generate more enquiries, I’d be happy to chat. I also provide white label SEO support for agencies looking for additional expertise or capacity. Get in touch and we can discuss your requirements and the best approach for your business.