Strategy Archives | SGB Marketing Ltd

6th August 20259th August 2025Content Marketing, Search Engine Optimisation, Strategy

SEO is about the ‘big picture’

SEO has a broad scope and is a long term strategy – dwelling on minor facets of it can be detrimental to your campaign.

6th August 20259th August 2025Coversion Rate Optimisation, Strategy

‘Pressure selling’ & reshaping buying behaviour

It’s a fairly standard sales tactic to encourage a degree of urgency so your visitor turns into a customer but when deployed on a large scale, it can shape customer buying habits for the worse.

6th August 20259th August 2025Content Marketing, Social Media, Strategy

‘Fake news’ is not the issue

There’s a lot of talk about ‘fake news’. Actually, there’s far too much talk about it – so much so that the phrase is rapidly losing what little meaning it once had. However, I don’t believe ‘fake news’ is the problem – it is the symptom. In fact, it’s several symptoms of several problems.

6th August 20259th August 2025Content Marketing, Search Engine Optimisation, Strategy

Directories are cool – really!

I’m a big fan of directories and I think they have a lot of life left in them yet – if they are properly positioned.