Blog | SGB Marketing Ltd

6th August 20259th August 2025Content Marketing, Social Media, Strategy

‘Fake news’ is not the issue

There’s a lot of talk about ‘fake news’. Actually, there’s far too much talk about it – so much so that the phrase is rapidly losing what little meaning it once had. However, I don’t believe ‘fake news’ is the problem – it is the symptom. In fact, it’s several symptoms of several problems.

6th August 20259th August 2025Coversion Rate Optimisation, Strategy

‘Pressure selling’ & reshaping buying behaviour

It’s a fairly standard sales tactic to encourage a degree of urgency so your visitor turns into a customer but when deployed on a large scale, it can shape customer buying habits for the worse.

6th August 20259th August 2025Content Marketing, Search Engine Optimisation, Strategy

SEO is about the ‘big picture’

SEO has a broad scope and is a long term strategy – dwelling on minor facets of it can be detrimental to your campaign.

6th August 20259th August 2025Search Engine Optimisation

Google to issue manual penalties for expired job postings

If you use job listing markup to promote vacancies, then be sure to expire your content.

6th August 20259th August 2025Content Marketing, Search Engine Optimisation, Strategy

Directories are cool – really!

I’m a big fan of directories and I think they have a lot of life left in them yet – if they are properly positioned.

20th July 20219th August 2025Search Engine Optimisation, Social Media

Dealing with fake negative reviews on Google My Business

Dealing with fake reviews on Google can be difficult. This post looks at how I’ve approach this situation for a client.

14th August 20189th August 2025Paid Advertising, Search Engine Optimisation

Remember when Google masked keyword data because of ‘privacy’?

Several media outlets are reporting today that an investigation by AP has revealed that Google devices continue to track users even after they pause their Location History.