Shopify SEO Consultant
Shopify SEO services for Online Retailers
Hi, my name is Scott Boyd, a freelance SEO consultant and I’m based in Edinburgh. I’ve specialised in digital marketing since 2002. I help ecommerce businesses of all sizes with their search engine optimisation efforts.
Freelance Shopify SEO Services
I’ve been helping small businesses grow online since 2002 – and in recent years, my focus has been on Shopify SEO: making sure your store ranks, loads fast, and turns visitors into customers.
As a highly experienced freelancer, I bring not only deep technical SEO knowledge but also a strong understanding of how Shopify’s platform really works – from optimising collections and product pages to fixing duplicate content and improving site speed. I know what it takes to make a Shopify store perform in Google.
I also understand the challenges small businesses face when trying to find the right digital partner. Too many store owners have been let down by generic “SEO packages” or agencies that don’t understand the Shopify ecosystem. I’ve spent a good part of my career fixing the mistakes of others – cleaning up poor technical setups, unoptimised themes, and keyword strategies that never convert.
When you work with me, you get an experienced digital marketer who knows Shopify inside out – someone focused on delivering measurable value through clear, sustainable organic growth.
Freelance Shopify SEO Services
Ecommerce SEO is complicated and definitely an ongoing process where we would look to establish a longer term relationship. My role is flexible and can simply be to supplement your existing Ecommerce Marketing Team with my specialist SEO skillset, or to take point driving your efforts as a Freelance Ecommerce Manager.
A quick call costs nothing and my approach is very flexible. Happy to chat about what you need and what I can offer and work out an approach that suits us both.
Technical SEO
While Shopify is a very robust system, technical problems can occur, particularly if you have a larger ecommerce website that is constantly being updated or if many 3rd party apps are being used. Regular technical audits are useful to ensure everything is performing as it should be.
Merchant Center
Setting up and managing your product feed in Google Merchant Center is a critical part of Shopify SEO. This enables your Google Ads Shopping or Performance Max campaigns and adds your products too Free Listings in Google Shopping. There's a wealth of data to be had in Merchant Center.
Product Listing Page Optimisation
Product Listing Pages are your Shopify Collections, and PLP SEO is the process of getting the most out of them. This can mean anything ranging from creating more Collections, dynamically inserting content through Shopify automations or simply improving the content on your existing pages.
Product Page Optimisation
The performance of your Shopify Product Pages is critical - even a small improvement to your conversion rate can make a big different to revenue.
Shopify Website Management
If you don't have anyone in-house to run your Shopify website, or continually optimise and create content, then that's something I can help with. Many clients are happy for me to take the lead with website changes on an ongoing basis.
Content Planning
Planning for the long term is critical and new content is the best approach to increase your traffic and sales month on month. We will create a content plan to suit your business and I can assist creating new content as required.
Shopify Automation
Automating key areas of your Shopify setup can be a game changer - whether that's improving basket recovery or dynamically updating collection or product pages, I can help develop processes to give you an edge over the competition.
What your ecommerce business gets from me
My technical and strategic skills are reflected in my experience, but at the core I view myself as a valuable marketing resource for ecommerce businesses to tap into. My Shopify SEO service is wholly flexible and adapts to the needs of any specific client – it’s my job to fit into what your business needs.
Expert digital marketing consultant
Unlike many freelancers, I have over 20 years' experience specialising in SEO & PPC.
Project manager
If you need some to work with your other suppliers or team members, or even take the lead to manage everyone, I can easily step into that role.
Excellent digital support
Whether you simply have a few questions about digital marketing, or you want staff members coached or trained on specific areas, I can help out.
Added value all the way
Value is important to me - whether that's extracting more value from something you're already doing, or ensuring you get the most value from any future marketing activities.
Let's talk about...
Shopify SEO Services
If you’re looking for an experienced freelance SEO consultant to help grow your business then we should chat. Drop me a message and I’ll get back to you and we can discuss your requirements.