Freelance SEO Consultant in Edinburgh | Scott Boyd

Freelance SEO Consultant

Scott Boyd - Expert SEO Consultant with over 20 years' experience

Based in Edinburgh, I’ve specialised in search engine optimisation since 2002. During this time, I’ve worked clients and agencies across Scotland and the UK helping them optimise their web presence for search and grow their businesses.

Freelance SEO expertise for your company

I’ve planned and implemented SEO on websites of all sizes across most industries. From small local businesses looking to improve their search presence in the local area, to national B2B companies looking to generate leads, to large eCommerce websites looking to increase sales – my wealth of SEO experience can help any business grow.

A short story on why hiring an experienced SEO consultant is important

Not long ago I was approached by a design agency with a “SEO emergency”. They had recently rolled out a new website for a client and some key rankings had dropped and asked if I could take a look at it.

The website was pretty big and had been enjoying a high volume of organic traffic for many years. One of the many nuances of SEO is that big site SEO is a very different discipline to implementing SEO on smaller sites, and it’s rare that agency or in-house SEOs have experience working with larger websites.

I was quickly able to establish a number of minor issues with the setup (not mission-critical or the cause of the ranking drops, but useful changes nonetheless), and the smoking gun – the website was part of an intricate network of websites.

What had happened is the client had parted ways with their previous SEO supplier (who setup the network) years earlier. When the design agency took over, they hadn’t been briefed by the client about the network (it’s likely the client wasn’t fully aware of the value of the network) and as it’s not something you’d naturally look for when designing a new website, it went unnoticed.

This is a perfect example of how a client failed to value the work of their previous SEO (monthly revenue of the website would have been in the millions), failed to retain the knowledge within their organisation and failed to brief their new agency on the situation. A series of bad decisions over the course of several years that ended up costing them.

Get in touch with me and we can have a chat about the value of SEO for your business.

Freelance SEO Services

I’ve specialised in search engine marketing since 2002 and worked with businesses and websites of all sizes – ranging from small local businesses to million page websites with a national scope. I don’t have a “one size fits all” solution – below you can find some of the areas I can help with. With each new client I will recommend an approach tailored to your business and let you know my rates and how much time you’ll need before we proceed.

SEO Research

Identifying the right keywords to target is critical and not as simple as it may seem. I will work with you to understand the intent behind keyword data and identify the best targets for your SEO campaign.

Technical Audits

Ensuring your website works to support your SEO objectives is an often underrated part of the SEO process. Many businesses are sitting on valuable and underused assets that can be quickly and easily improved.

Implementation

When we define your bespoke approach to SEO, I will work with your team and external suppliers as needed to implement the SEO work. I can either implement the work directly, or coach your team to do so.

Content Creation & Planning

Planning for the long term is critical and new content is the best approach to increase your traffic and sales month on month. We will create a content plan to suit your business and I can assist creating new content as required.

Penalty Recovery

While many search engine penalities are more subtle these days, a sudden ranking drop can indicate either a technical problem or a quality issue with your content. I've fixed many ranking issues over the years for many clients.

eCommerce SEO

Whether it's ensuring your ecommerce website is technically optimised for search or you want to optimise for Google Merchant centre or other channels, I can help.

Local SEO

For local business, local SEO is an important and highly valuable marketing channel that gets your products and services in front of local customers.

Analytics & Reporting

Understanding what’s working and what isn’t is key for any business. I can provide simple or detailed analytical reports on the performance of your SEO campaign to ensure you and your key stakeholders have precisely the information they need.

Increasing Value

Taking an iterative approach to SEO is a great way of extracting more value from content you've already created or marketing activities that you're already planning. With the right approach, you can achieve a better ROI across the board.

Project Management

Need someone to take the lead and plan out your content strategy, coordinate with team members or suppliers, or just take ownership of your search presence? I can work in any capacity that fits your particular needs.

Website Management

If you don't have anyone in-house to run your website, or continually optimise and create content, then that's something I can help with too. Many clients are happy for me to take the lead with website changes on an ongoing basis.

Affordable freelance SEO services for businesses

Marketing naturally should offer a decent return on investment, so I work with clients to understand their business and develop a SEO action plan to suit their needs. Get in touch with me to arrange a chat about your business.

Affordable SEO

No locked-in contracts - we'll agree how much of my time you need at the beginning and stick to that plan.

Fully transparent

I'll fully explain everything that needs to be done and why. If you have any questions, we can talk them over.

Flexible service

My SEO service is tailored for you, so you can get simple or detailed reports as you require, and we can arrange regular calls or meetings as suits you (or not, if you'd just prefer email updates!).

Expert support

Rest easy knowing that your business has the support and skills of an expert SEO consultant.

Reliable expert SEO services for digital agencies

For over 20 years I’ve worked with marketing and web development agencies to help support thier internal teams and deliver search engine optimisation services to their clients. Happy to have a chat to discuss your needs.

White label support

I can produce high quality documents, reports and anything you need to brand and deliver to your clients.

Highly experienced

How many digital marketers with over 20 years' experience do you get through your front door? I've been in the game for a long time and have a broad skillset that can benefit any digital agency.

Hit the ground running

Need someone to tackle a PPC campaign or get stuck into a SEO strategy right away? I've worked with countless agencies over the years and can get started on whatever you need me to right away.

Fresh pair of eyes

Some client campaigns just need a fresh pair of eyes to help spot opportunities and drive growth.

Let's talk about...

Freelance SEO Services

If you’re looking for an experienced freelance SEO consultant to help grow your business or to support your digital agency, then we should chat. Drop me a message and I’ll get back to you and we can discuss your requirements.

About my SEO services

Frequently asked questions

How much do you charge for SEO?

It depends entirely on the size and scope of your site and how much work there is likely to be.

When we first chat, I’ll give you an idea of how many days work is involved along with my day rate. We can agree on how and when this will be delivered – either as a one-off project, or as ongoing work a few days a month.

How long does it take to get results with SEO?

Unfortunately that’s difficult to give a specific answer to.

Some minor SEO changes on websites can be reflected in live search results almost immediately, and new content published can also be indexed and ranking within a few days. However, there are situations where this can take longer.

For more complex website changes, and for larger websites, it can take long to realise results as it takes search engines longer to index all content.

How do you measure SEO results?

There are various ways we can track the performance of SEO.

Monitoring keyword rankings is a good way to benchmark performance as this gives us an indication of movement on a day to day basis. We can also use free tools such as Google Search Console to get some insights into performance.

Ultimately though, enquiries and sales are the goal of marketing and how we would benchmark performance. For some businesses this is relatively simple and can be measured via Google Analytics. For others, it’s more complex (for example if it takes weeks or months from the point of enquiry to a sale occurring). In these cases we’d have to look at other solutions to measure performance – either a technical solution or regular meetings to exchange feedback.

How do I know which SEO services my business will need?

I don’t have a one size fits all package so you’re not going to get stuff bundled into the cost that you don’t need.

We can chat about it before we agree to work together and I’m happy to explain each aspect of what I’m proposing and what value it has for your business.

Still have questions about SEO?

Drop me a message – I’m happy to have chat!