Freelance PPC Consultant
Scott Boyd - Expert PPC Consultant with over 20 years' experience
Based in Edinburgh, I’ve specialised in search engine marketing and paid search since 2002. During this time, I’ve worked clients and agencies across Scotland and the UK helping them launch and optimise their PPC campaigns and grow their businesses.
Freelance PPC expertise for your company
PPC is a fantastic way to grow your business as it’s measurable and you can exercise a high degree of control over the spend and performance of the campaigns.
Unfortunately for smaller businesses, it’s not cost-effective to hire someone full time to work on your PPC campaigns internally, so many businesses hire PPC freelancers to manage their campaigns month to month.
This gives you the assurance that your PPC campaigns are being managed to a high standard, at a cost that still delivers a great ROI.
Why it's important to understand the value of your freelance consultants
I was approached by a company (via their design agency) to help with a Google Merchant Center emergency – their account had been suspended, which in turn had meant their Google Shopping Ads campaigns weren’t running, which was the main source of their revenue.
What I uncovered was perhaps one of the most extreme examples of poor client-freelancer relationships I’ve ever seen.
The client had, a year earlier, decided that their PPC freelancer wasn’t worth the cost and he could manage the campaigns himself, so he let the freelancer go.
But, he didn’t fully understand the complex campaign structure that the freelancer had setup (a combination of Performance Max and Shopping Campaigns), and had ignored the warnings from Google Merchant Center regarding data quality, which resulted in the suspension – prices and delivery costs (which were based on a complex combination of dozens of delivery options) were wrong.
As I investigated further, more problems cropped up. I discovered that the XML product feed that had been sending data to Merchant Center was an old version and never updated product data (a legacy not from the previous freelancer, but an agency years before him) – neither the client, the recent freelancer or the current agency had noticed this issue persisting for years!
Worse still, this all coincided with the deadline for Google Analytics retiring Universal Analytics – something else the client hadn’t actioned. And, to compound the problem, when I reviewed the old Google Analytics data and compared it to actual sales data, it turns out the old setup had been misreporting conversions for years (showing 40-60% less sales data).
As a consquence of believing he could do it himself, the client ended up losing months of revenue, had no reliable legacy data to base decisions on, hadn’t retained expertise within his organisation to fix these problems and basically had to start a lot of things again from scratch.
It’s possibly one of the most extreme “own goals” I’ve seen a business make – entirely down to poor decisions made by a single individual. It hampered growth for years, lost valuable expertise and data and cost months of revenue as the many problems that were hidden became apparent and had to be resolved.
Get in touch with me to chat about the value a freelance PPC consultant can bring to your company.
Freelance PPC Services
I’ve worked in search engine marketing since 2002 and helped many businesses grow through PPC in that time. Every business is different, so when you get in touch with me, we can have a chat about the best approach to PPC for you.
PPC Campaign Setup
From choosing the right keywords and audiences, to writing compelling and effective copy, I'll ensure your new PPC campaigns hit the ground running.
PPC Campaign Management
Ongoing management of PPC campaigns is critical as there are many problems that crop up that need to be resolved, and as more data comes in, the campaigns can be optimised for better performance.
Google Merchant Center Setup
Google Merchant Center is the first step to getting your products listed in the Google Shopping Free Listings, and to provide Google Ads with a product feed for Shopping or Performance Max campaigns.
Product Feed Optimisation
Optimising your product feeds for Google Shopping and Google Ads campaigns is a critical element of ecommerce PPC - it ensures your products are being displayed for relevant terms in free and paid listings.
Landing Page Optimisation
With over two decades' of experience working with websites, I can help you create compelling landing pages that covert. This ensures you get the best return on your ad spend.
Analytics
It's important to understand which campaigns are working and why - your analytics setup is how we go about this. I'll help you configure goals to measure success and audiences to help improve your ad campaigns.
Lead Generation
For B2B companies, PPC can be great for generating leads. Micro campaigns targeting niche areas can be a very effective way to achieve success on small budgets, whereas broader campaigns can be great for larger budgets.
Affordable freelance PPC services for businesses
Affordable PPC rates
No locked-in contracts - we'll agree how much of my time you need at the beginning and stick to that plan.
Fully transparent
I'll fully explain everything that needs to be done and why. If you have any questions, we can talk them over.
Flexible service
My PPC service is tailored for you, so you can get simple or detailed reports as you require, and we can arrange regular calls or meetings as suits you (or not, if you'd just prefer email updates!).
Expert support
Rest easy knowing that your business has the support and skills of an expert PPC and search marketing consultant.
Reliable expert PPC services for digital agencies
White label support
I can produce high quality documents, reports and anything you need to brand and deliver to your clients.
Highly experienced
How many digital marketers with over 20 years' experience do you get through your front door? I've been in the game for a long time and have a broad skillset that can benefit any digital agency.
Hit the ground running
Need someone to tackle a PPC campaign or get stuck into a SEO strategy right away? I've worked with countless agencies over the years and can get started on whatever you need me to right away.
Fresh pair of eyes
Some client campaigns just need a fresh pair of eyes to help spot opportunities and drive growth.
Let's talk about...
Freelance PPC Services
If you’re looking for an experienced freelance PPC consultant to help grow your business or to support your digital agency, then we should chat. Drop me a message and I’ll get back to you and we can discuss your requirements.
Frequently asked questions
How much do you charge for PPC?
How long does it take to get results with PPC?
Does my business retain owership of the PPC account?
Yes, absolutely. Your business owns your ad account.
I’ve encountered some rare instances where agencies retain control of ad accounts, which is not a practice I agree with.
If we’re setting up a new ad account, I’ll talk you through the process to setup it up and retain control of it yourself from the outset. And, if we should part company at a later date, I’ll remove my own access to it and keep you in the loop.